The logo features contrasting typography.
I started by experimenting with a scanner to try and create fluid shapes using the logo.
Playing around with depth to create blurry textures.
I recreated the logo inspired by the results of the experiment with the scanner. This version of the logo would be dynamic, and get more distorted depending on the usage.
I created gradients to reflect that there are teas that suit different times of day: Morning / Afternoon / Evening.
At this point I chose to go in a different direction that I believed would develop a more interesting and fun result.
I kept the concept of a dynamic gradient system, while adding supporting colors for each.
The visual inspiration was watching a tea bag diffuse in water, which looked similar to ink in water.
An early experiment in combining a liquid form with the logo.
Logo variants.
The designs for the tea packaging.
Pastry gift-box closed.
Pastry gift-box open.
Take-out bag.
Take-out cups.
